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Social Media Specialist | شركة مروج

Social Media Specialist | شركة مروج

Social Media Specialist | شركة مروج
Social Media Specialist | شركة مروج


Social Media Specialist


- Closing Date: 27/8/2022


Duties

On the role of gatekeeper for the digital marketing team as a Social Media Specialist is responsible for administers the company’s social media marketing and advertising, creating original text, video content, managing posts, and responding to followers. The management of a company’s image should be done in a cohesive way to achieve the desired marketing goals.

Main Key tasks / Responsibilities :

Develop, implement and manage Morouj social media strategy through competitive and audience research, platform determination, benchmarking, messaging, and audience identification, doing research on current trends and audience preferences.
Setting up and optimizing company pages within the main digital marketing strategy in each social media platform, and increasing the visibility of the company’s social content.
Manage and oversee social media contents, and generate impactful and meaningful content on all social media platforms. It encompasses areas such as writing and editing social media posts, growing customer engagement, supporting and promoting social media campaigns, and share daily content (original text, images, video or HTML..Etc.) that builds meaningful connections and encourages community members to take action.
Crafting out social media content and plans that are in alignment with the company’s brand identity, and supervise social media accounts’ posts to ensure the design and brand consistency (e.g. Facebook timeline cover, profile pictures, and designs layout).
Collaborate with creative team to work with copywriters and designers to ensure content is informative and appealing.
Create editorial calendars and syndication schedules.
Interact with fans and followers, reply to queries promptly, and monitor customer feedback.
Communicate with industry professionals and influencers via social media and attending evets to create a strong network.
Develop reports and measure the success of every social media campaign, platforms versus competition.
Stay up to date with the latest social media best practices and technologies.
Use social media marketing tools such as Buffer, Hootsuite .. Etc.
Provide constructive feedback.
Take accountability and ownership of any other tasks or projects assigned.




Requirements

BS in Communications, Marketing, Business, New Media or Public Relations
1-3 years of proven working experience in the social media marketing or as a Digital Media Specialist
Knowledge of social media marketing, online marketing and a good understanding of major marketing channels and platforms.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
Understanding of SEO and web traffic metrics.
Experience with doing audience and buyer persona research.
Good understanding of social media KPIs.
Familiarity with web design and publishing.
Excellent multitasking skills.
Critical thinker and problem-solving skills.
Team player.
Good time-management skills.
Great interpersonal and communication skills.
Excellent communication, negotiation, presentation skills.
High level of computer skills (MS Outlook, Word, Power Point, Excel, SPSS or similar software etc).
Ability to work under pressure.
Ability to travel to regions within Sudan.
Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
Fluent in Arabic & English.

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