VAS & Digital Content Team Leader | Zain Sudan

VAS & Digital Content Team Leader | Zain Sudan

VAS & Digital Content Team Leader | Zain Sudan
VAS & Digital Content Team Leader | Zain Sudan

VAS & Digital Content Team Leader



Zain SD

Job Description

Department/Section: Digital Services
Job Title: VAS & Digital Content Team Leader
Reports to: Digital Content Manager

Job Purpose:
To be fully accountable for maximizing the revenue potential of a delegated portfolio of existing ZAIN VAS & Digital Content products/services and to develop profitable new products/services from concept through to product launch & Postlaunch. Plan/Develop and Manage ideas for new VAS & Digital Content services. It also involves maintaining a healthy balance between exiting products and new upcoming ones and assist in driving big VAS & Digital revenue market share.

Key accountabilities and Tasks:

Participate in Planning, Rollout and Managing product and services (based on IVR, PSMS, Digital Content based services. etc) with annual and long-term marketing strategy that should deliver business objectives in terms of revenue, unique users, differentiation, unique selling points and competitive edge.
Summarize VAS & Digital Content data analysis into actionable reports and present results.
Use Market research to understand price elasticity of products within targeted segments.
Participate in Defining Prices and the targeted segment for VAS & Digital Content services and recommend on how to penetrate the market and the mean of communication channels
Use Market research/ KPIs and adhoc reports to understand price elasticity of VAS & Digital Content products within target segments and come up with targeted promotions/offers.
Provide detailed monthly revenue analysis and reports for the VAS & Digital Content services.
Manage Vendors/Partners to complete projects on time and within budget and coordinate/drive all strategic initiatives.
Monitor market for the latest development in technology, competition, consumer usage and uptake trends, regulatory changes, etc. and identify the impact and/or application of such development on product strategy.
Analyze all sources of data to identify customer needs, requirements and behavior which can be translated into profitable business opportunities i.e. VAS & Digital Content Services
Propose & drive a comprehensive plan for the all segments focusing on customer growth, revenue and ARPU stimulation. Actively capture & develop ideas for new propositions &/or products that satisfy all segment needs
Pull together the requirements identified during the requirements capture process and obtain stakeholder and management approval to the intended Service Proposal / Scope of Work.
Evaluate New Content Partners Proposals Based on Zain Selection Criteria & Provide All Required Support That will Support New Partners Based on the Designed Process & Procedures that will Facilitate Business Environmental Flow.
Work Closely with Engineering, IT, Finance, Customer Care & Sales departments in the performance of a full feasibility study in order to define and communicate the methodology by which the agreed functional requirements shall be delivered.
Responsible for the security, Confidentiality & Integrity, of all information assets within his/her responsibilities in accordance with the company’s Information Security Policies
Responsibility of designing development plan for his/her team per quarter
Provide properly assessed awareness and communication requirements and then work with communication team, direct and indirect channels to ensure such requirements are met on time.
Undertake other relevant duties/responsibilities as delegated by line manager.
Train team on all above tasks

Typical Performance Measures:

Customer Satisfaction
Customer Retention
Market Penetration
Successful Entry into New Markets
Success of Product Launches - Achievement of Target Sales Projections
Minimising Customer “Churn”
Enhancement of ZAIN company image and reputation within the market


 Responsible for management of third-party market research suppliers/contracts
Team Leader Marketing role – needs 4 years relevant experience
Has responsibility for at least 1 major product and multiple sub-products/value added services
Contribution to development of Annual Marketing Plan and development of marketing strategies, policies and processes

What Do You Need to Qualify

Educated to Degree level
Relevant professional Marketing/Business qualification essential
Previous experience of Product Manager role in a private sector organisation essential
International management experience preferred
Should have previous strong track record of success in major new product launches
Ability to speak and write Arabic and English essential

Key Behaviours for Success:

Commercial Awareness
Customer Orientation
Analytical Thinking and Problem Solving
Forward Planning
Concern for Impact
Being Collaborative/Team-Working
Analytical thinking (Great synthesizers/ Decision Making)
Drive for results


In-depth understanding of all elements of Product Life-Cycle Management and the Marketing Mix
Good understanding of the Sudan market and ZAIN business strategy, goals and competitive environment
In-depth knowledge of current best practice market research methods and approaches
Relevant IT understanding
In-depth Mobile Telecommunications product knowledge


Negotiation/contract management of external suppliers
Highly developed communication and reporting skills (verbal and written)
Planning and organising skills
Highly developed skills in use of relevant IT packages including Excel. Word, PowerPoint etc.
Design skills in research and evaluation
Influencing Skills
Excellent presentation skills
Analytical Thinking and Problem Solving
Investigative/Diagnostics approaches
Concern for Standards/Efficiency

Vacancy Type

Full Time Employee

Job Expires


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