وظائف شركة سوداني | أخصائي رؤى التسويق
Marketing Insights Specialist -(Dongola Port Sudan دنقلا بورتسودان )
آخر يوم للتقديم 22 مايو 2025
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| وظائف شركة سوداني | أخصائي رؤى التسويق |
Job Description
Job Title
Marketing Insights Specialist
Division
Marketing
Department
Strategic Marketing
Section
Planning & Strategy
Unit
Data Analytics
Report To
Data Analytics Manager
Main Job Purpose:
The primary objective of this role is to analyze telecom marketing data to generate actionable insights that enhance campaign performance, boost customer engagement, and support strategic decision-making. This role transforms complex data into clear, impactful intelligence that drives marketing effectiveness.
Duties & Responsibilities:
- Assist in collecting, cleaning, and maintaining telecom marketing data (e.g., subscription logs) toensure accuracy and readiness for analysis.
- Analyze customer behavior and engagement patterns using subscription log data to identify trends,churn risks, and opportunities for targeted marketing.
- Conduct preliminary data analysis to uncover insights that inform campaign strategies and customer segmentation.
- Develop and deliver routine and ad-hoc reports and dashboards that provide actionable insights to marketing stakeholders.
- Monitor and evaluate key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and recommend improvements.
- Design and analyze A/B tests to evaluate campaign variations and optimize marketing performance based on data-driven results.
- Collaborate with Network, Business Intelligence, and IT teams to validate data sources and ensure alignment with marketing objectives.
- Support market research initiatives by preparing targeted subscriber lists and contributing to the interpretation of research findings.
- Implement and promote data governance best practices to maintain data integrity, security, and compliance with internal standards.
Behavioral Competencies:
- Communication: Clearly conveys ideas and insights in both spoken and written formats, tailored to theaudience.
- Collaboration: Works effectively with others, sharing knowledge and supporting team goals.
- Attention to Detail: Carefully reviews work to ensure accuracy and consistency in data and reporting.
- Analytical Thinking & Problem-Solving: Uses logic and data to identify issues, uncover insights, and
- develop practical solutions.
- Time Management: Organizes tasks efficiently, sets priorities, and meets deadlines in a fast-paced
- environment.
- Adaptability: Embraces change, learn new tools quickly, and adjust to evolving business needs.
Technical Competencies:
- Data Analysis & Reporting: Interprets data to generate insights and presents findings through reports and dashboards.
- Familiarity with Telecom Data Sources: Understands telecom-specific data like subscription logs and call records for marketing analysis.
- Basic Knowledge of Data Visualization Tools: Uses tools like Tableau or Power BI to create clear, informative visualizations.
- Understanding of Marketing Analytics Tools: Applies tools such as Google Analytics to track and evaluate marketing performance.
- Basic SQL and Data Manipulation Skills: Writes simple SQL queries to extract and prepare data for analysis.
- Spreadsheet Proficiency (Excel, Google Sheets): Uses spreadsheets for organizing, analyzing, and visualizing data effectively.
Qualifications:
Education
A bachelor’s degree in Marketing, Data Science, Statistics, Business, or any related field.
Experience
• 0-2 years of experience in data analysis, marketing analytics, or a related field
(internship experience may count).
• Basic understanding of data analytics and visualization tools (e.g., Tableau, Power BI, or
Google Analytics).
• Eagerness to learn and grow in a fast-paced telecom environment.
Language
Excellent in English language (Written &Spoken)
